Build your Public Relation Strong?
7 Tips for Using PR to Grow Your Business
Be Your News Source. You want to be in control of the news angles published about your brand. …
Write Great Content. …
Be Honest. …
Keep Up with Trends. …
Build Your Media Network. …
Add Social Media to the Mix. …
Grow Your Brand with Effective PR
Let us help you reach your goals by using info about PR agencies in oregon
Many specialists. One goal
Creative? Check. Brand strategy? Check. Digital, media buying, design, naming, PR and analytics? Check all those, too. At Fish, we’re a full-service, one-stop shop. And our entire focus is on making your business succeed. How? By letting the brightest minds in the industry do their thing. Smartly. Strategically. And always on brand.
Strategy & Brand
What do you do better than your competitors? What’s most important to your current and prospective customers? And how do you put these brand promises into action? We’ll help you define your brand position, the ways to best reach your target audience, then launch a strategic approach that works.
- Research, trends and insights
- Brand positioning and messaging
- Naming and nomenclature
Creative should not only get you noticed, it should get you results. So whether you’re looking for a simple print ad or brochure, or an integrated campaign with TV, outdoor, radio, social, pay-per-click and a new site to match, we’re a full-service agency. And we’re at your service.
People go online for even the most mundane purchases. So if your website isn’t telling them what they need quickly and easily, you’re losing business. That’s where we come in. Our responsive, mobile-first design will not only be intuitive and informative, it will look good and convert leads on any device. Once your new site is live, we’ll help you utilize search marketing, pay-per-click and email campaigns to bring tangible results.
As a full-service agency, Fish places media dollars in virtually every medium, from print ads and TV to SEM and social. By partnering with Fish, you’ll get a media strategy that ensures you’re hitting your target audience—and using the best means to do so. Finally, we’ll take full accountability. Our media tools allow us to analyze what your competition is doing, negotiate aggressive rates, and analyze campaign performance, so you know exactly what’s working and what might need a little tweaking.
Another key to connecting with your audience is engaging with the community. This can make the difference between people simply knowing about your brand and actually caring about it. We’ll show you how to turn adversaries into advocates, cultivate and elevate relationships with key influencers, and partner with the right people to move your business forward.
- Search engine optimization
- Social media
- Media planning, buying and management
- Community and stakeholder engagement
FACE TO FACE
107 SE Washington St.
Portland, Oregon 97214
Since 2007, we’ve been working with brands and diverse people we find authentic and inspiring. Our goal is to supersede the client/vendor relationship, working together to produce great results.
Overall strategy, earned media (local, regional, and national print, TV, radio and online sources), corporate social responsibility, government affairs, op-eds, press kits and events (leadership summits, employee meetings, community forums).
Almost all our plans include strategies around reaching influencers. Who needs to know about your organization or product? How do we connect with them? How do we keep them informed?
Newsletters, online content, recognition programs, and internal outreach including focus groups and town-hall meetings.
Listening & Research
Focus groups, stakeholder interviews and market research. We also partner with DHM Research for opinion surveys.
Social Media Communications
Issues & Crisis Management
We help organizations develop crisis plans and teams, rehearse scenarios and manage challenging events as they happen.
Branding & Marketing
identities; visioning; marketing plans, campaigns and collateral; digital content and strategy including email marketing and videos; partnerships; product launches; and multi-channel campaigns.
Graphic design, logos, naming, packaging, video production, and ongoing content creation including blogging and copywriting.
Design and build-outs for websites big and small. We assure a great user experience, cross-browser compatibility and ADA compliance—as well as calls to action that resonate with your audience(s).
Media Training & Presentation Skills
Individual and group training for print and on-camera interviews and presentations, message preparation, what to do in difficult situations, media do’s and don’ts, and more.
Portland and the Columbia River Gorge
We didn’t invent the written word, but we choose to make it better. We’ve been working for more than a decade to help our clients get beyond the bright and shiny marketing speak and get real, developing and executing a wide range of content and thought leadership campaigns for B2B and consumer clients who know their customers demand more: more truth, more proof and a more authentic connection.
Strategically designed and delivered through the following service categories, A.wordsmith’s brand of marketing communications is a uniquely powerful tool. We challenge. We differentiate. We start relationships and enhance existing ones – with your employees, partners, clients and the media alike. And we help you drive sales with high-value customers like nothing else.
Crafting the stories that speak to the outlets that matter.
Deep connections with regional and national press
Thought leadership initiatives including opinion-based earned media, speaking and LinkedIn management
Product launch and grand opening media programs
Media audits and competitive white space analysis
Organic social media management
We attract and engage, making the complex compelling.
Long-form thought-ware content, including white papers, eBooks and perspective pieces
Web copy and blog posts
Business and sales and collateral, including case studies, brochures and one-pagers
Newsletters and digital magazines
Annual reports and infographics
Packaging and customer kits
Special event materials
Don’t tell them what to think – make them think for themselves.
Messaging frameworks and narratives
Internal employee and stakeholder communications
Issues-based messaging and response strategies
Internal and external video and audio script development
Taglines, slogans and brand promises
Visual identity development including
brand guides and logos
Build a program that makes a point.
Comprehensive PR and marketing plans
White space analyses, market research, stakeholder interviews and audits
Organization of current marketing activities
Detailed media, social media, content and marketing recommendations, timelines and outputs
Ready to be managed in-house or by agency
Outsourced “Chief Marketing Officer”
Get in Touch
7190 SW Fir Loop, Suite 100
Tigard, Oregon 97223
We believe that business success is only as strong as your business partnerships. For us, the “getting to know you” phase isn’t a formality, it’s the continuous process of forging authentic long-term relationships with our clients so we can truly help you reach your goals just as fervently as if they were our own. We won’t ask about your weekend because it’s an icebreaker. We’re truly curious about that last trail you hiked. We hope to be on a first-name basis with your dog. Why? Because we’re human to our core, and believe our partnerships should be based on something as cool and genuine as you are.
At the end of the day our team is here because they’re passionate about all things digital. We think data integrity and a transparent process is key to success. We’re suckers for solving complex problems, which means we’ll be there to help you make the right data-driven decisions that will move your business forward. We don’t believe in any other direction. You can count on us to bring integrity, mastery, and levity every step of the way.
Growing Your Business Starts Here
Strategic Marketing, Inc. offers a holistic set of solutions to bring big company solutions to small and medium sized businesses. We take our work, but not ourselves, seriously. We believe in access to real-time data, proactive communication, project financial transparency, true partnerships, active collaboration, and genuinely making it work for budgets of all sizes.
SMI enhances your online presence with a combination of digital marketing strategies and solutions. From paid media to website management, we make your business goals our priority.
We offer a wide range of services and dedicated account managers to help you reach your marketing goals. Our tried-and-true process ensures that we understand your objectives, create and activate strategies that are right for you, and optimize your campaigns using historical and real-time data.
Paid search, display, video, shopping, and app campaigns. Save time and money with us.
Start your pay-per-click strategy with an experienced digital marketing agency. Our experts build, test, measure, and optimize PPC campaigns to deliver consistent results for you month over month. Scale up your ad spend as you grow your business, measure your ROI, and feel confident that our team is working hard to maximize your budget. From consulting to reporting, we have your back every step of the way.
Get more organic traffic by ranking higher with our search engine optimization solutions.
Give your SEO a boost with the right plan and strategy and leave the complex technical challenges of search engine optimization to us. From on-page coding to link building, we are here to fill in the gaps so you can grow your organic traffic.
Experience higher conversion rates with local traffic. We are ready to help get you set up so you can be found.
We have helped hundreds of businesses grow in their local market. Regardless of what industry you are in, we offer solutions to help you find prospects looking for your products and services.
Paid Social Media
Grow your brand awareness, generate more leads, and increase your sales with our social media solutions.
Need help growing your social media accounts? Get your digital marketing up to speed with social media advertising. Our experts will help you build a cost-effective strategy and improve your user engagement. Target the right audience and let users share your profile, posts, and brand experience with their inner circle.
Strategic Marketing, Inc.
1585 SW Marlow Ave. Suite 101
Portland, Oregon 97225