Shopify vs WordPress: SEO and Content Marketing
Search Engine Optimization (SEO) is a crucial component of any business website’s success. The reason is if you don’t have good search engine exposure, you’ll have a hard time getting traffic and sales. Although you can use paid advertising to increase your business’s sales, SEO is the best way to maintain better results in the long run.
Regardless of you use Shopify, WordPress, or any other platform to build your site, the importance of having SEO-friendly websites remains the same. Excellent SEO is essential for long-term growth, making it easier for customers to find a range of products on your site. Not only that, the right SEO will also improve your reputation in the market.
You may now have a question
how can Shopify or WordPress improve your SEO strategy?
When it comes to SEO, Shopify’s tools are simple but effective. You may get things like SSL to safeguard your site and show Google that you deserve to be at the top of the search results. XML sitemaps are also generated automatically, as are 301 redirects if a page fails to load or a name is changed.
Unfortunately, leading solutions like Yoast cannot be used on Shopify sites, but there are a number of useful SEO plugins that fulfill comparable roles. Advanced Shopify editing can also be used to develop your own SEO techniques.
The primary disadvantage of Shopify in terms of SEO is the difficulty of creating very clean URLs. The reason is you always get things like pages/likes, and more.
There is no denying that Google prefers having a simple URL structure. However, it is not only restricted to URLs when it comes to SEO. Hence, you won’t lose all hope of ranking just because yours are a little sloppy.
Talking about WordPress, this platform has tremendous SEO capabilities, especially if Yoast – one of the most popular SEO plugins – is installed.
The Yoast WordPress plugin does an in-depth SEO analysis of your content before providing step-by-step instructions on how to enhance your rating. Yoast for WordPress also allows you to develop SEO-friendly sitemaps and canonical URLs to eliminate duplicating content.
Apart from that, WordPress is excellent at building simple and clean URLs for your website. Since WordPress sites can be hosted on any server, you can select the fastest and most reliable one. In addition, you won’t be limited by Shopify’s shared hosting, so as your business grows, you’ll still have access to the support you might require.