What is affiliate marketing?

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What is affiliate marketing?

If you want to sell items and want to make a fortune out of it, but you don’t know how to attract customers who would buy your products, here is where affiliate marketing comes into play. Now suppose you have a great product that you want to sell, and you are just starting. How would people come to know about it? And how would you reach them?

The solution to this problem is by advertising your product. This idea was popularized by affiliate marketing on amazon, whereby bloggers or third parties (affiliates) mentioned a link to a particular product they reviewed. So each time when a purchase was made by clicking those links, affiliates received a commission for advertising.

There are three parties involved in affiliate marketing: a retailer, an affiliate (publisher), and customers. Affiliate marketing for beginners includes a few steps like selecting a platform, choosing a niche, and creating good content that will get you more clicks. An affiliate marketing tutorial will help you with it, or you can enroll in an affiliate marketing course online.

There are different types of affiliate marketing:

  1. Unattached affiliate marketing:

As the name suggests, it includes affiliates who have no knowledge and are uninvolved in the service or product they are promoting.

  1. Related affiliate marketing:

There is an association between the publisher’s work and the product or service they promote in this type of marketing.

  1. Involved affiliate marketing:

This type reflects a stronger association between the affiliate and the product or service because they have used it and their review serves as an advertisement.

How Affiliate marketing can help grow your business?

With the overflow of new businesses coming into existence each day, developing new ways to advertise your business becomes very tacky. But with affiliate marketing, both the retailer and publisher benefits from it. Here are a few advantages of opting for affiliate marketing that will help you grow your business:

  1. Lesser Start-up Costs:

When starting an affiliate program, time and money need to be invested, but that is much lower than hiring an advertising team. When working with an affiliate marketing website, they take the stress off your shoulder and make creative ads for your product.

 

  1. Lower On-going Costs:

Unlike Pay-Per-Click (PPC), you only have to pay the affiliates when a sale is made, which means even if the publisher provides you with poor leads, you would only have to pay them if your product is sold.

 

  1. Minimal Risk:

Since you’ve invested lower costs, your risks are low as well. You would know precisely where the budget needs to be utilized without worrying about unexpected costs that might pop up in PPC.

 

  1. Targeted Population:

Since you would be handpicking the publisher representing your product, the population you would attract would also resonate with your product. If your publisher is in the field of makeup and you ask them to advertise car accessories, it’s pretty obvious it would be a waste of time. Their followers would not be interested in it. Therefore, selecting an appropriate affiliate is essential.

 

  1. Brand awareness:

Consumers tend to revert to retailor they usually purchase from, so affiliate marketing is a great way to increase product or brand awareness. The affiliates help spread the word about your business and help you achieve new customers and buyers.

 

  1. Business Expansion:

If you wish to market your business internationally, affiliate marketing is a great way to do it cost-effectively and efficiently. Amazon affiliate marketing is an example of it.

 

How Rozzario Digital Marketing Agency will add value by providing services?

Rozzario is a digital agency that is providing exceptional service to its clients since 2015. We provide our consumers with one-of-a-kind graphic design, web development, and extensive digital marketing services. In programs for affiliate marketing in Malaysia, our company provides comprehensive, complete, and cost-effective solutions.

Here is a list of few things we offer:

  1. Product training:

We aim to give proper training and all the information to our affiliates to have a good experience and success with our service.

  1. Sales pitch deck:

We provide our affiliates with a sale pitch deck to fully know what they are committing to by trusting us.

  1. Direct sales support:

We aim to provide direct sale support, so our affiliates are not burdened by overwork and promote a healthy working environment.

  1. Growth opportunities:

We believe in betterment and growth in all aspects, and we provide new learning opportunities to our affiliates.