What to do if you have a Small Marketing Budget
Are you getting into marketing activities for your business? Is your budget limited? If you are a small business working off a small marketing budget, you need to check out these cost-effective ways to market.
“Many a small thing has been made large by the right kind of advertising.” As said by Mark Twain long ago, but this still applies. No doubt advertising can be very costly and many new and small businesses cut back on their marketing budgets due to cash concerns, but it is very crucial for you to find the right ways to advertise and make sure your business is at the top of the list when your customers decides to buy.
Recent data proves: that the ideal place to seed your marketing campaigns and connect with potential customers is online. Take a look at these six effective and affordable ways to get amazing results on a small marketing budget.
Work with the Community
When it comes to marketing, you don’t immediately have to go big but instead, think on a smaller level, and start locally. Are there any upcoming events, activities in your community? Get involved, may be sponsor charity walks or a leagues. Take time to get to know your ideal customer type and figure out what they like and where they spend most of their time. Once you identify where they are, start exploring local marketing tools and think of ways to get in front of their eyes and be remembered.
Collaboration with other Businesses
Communicate with other local businesses and cross promote with each other. Use coupons, offers, giveaways, flyers, bundles, promotions and make sure you utilize website links. Forming alliance with close businesses is an efficient way to expand your customer base and reach new people, and it is easy too.
Referrals are a good thing
Most people will refer your business if you ask them to, but may not take the initiative to do that on their own. Referrals are a great way to get more customers. People are more likely to buy a product, when recommended by their friends or family. Do ask your satisfied customers to share their experience about your business on their Facebook page or any review site like yelp. If you do not do this, you might be losing out on valuable business.
People want to try things out before they actually commit and go ahead with the purchase. If it is possible, give a sample or trial to your customers. A free sample may be just what your customer needs to feel comfortable enough to make the purchase of your products or utilize your services. Remember it is all about the customer, not the money.
Like most people, chances are, you are scared of public speaking and you try to avoid it at all costs. However it’s a great opportunity to get your business’s name out to the people and to increase credibility in your field. You may have to speak publicly for many things including interviews, seminars, or presentations at events. You do not have to be too professional and formal, just need to share the complete information about your product or service to your potential client, which is helpful to them.
Coupons and Discounts
You can expand your customer base with a very simple tactic which is to provide coupons and discounts. People go out of their way to use a coupon. This can be done by using apps or by simply just making it a policy to collect customers email addresses. If you do have the email address collection, provide discounts and then use these email addresses to share special offers on a consistent basis. Be smart with your offers, schedule them with peak shopping times. Coupons are another powerful way to generate visits and to increase customer loyalty.
Obviously there are many ways to divide your budget more efficiently, but if you do not have the time to go through all that and want a simpler way out, contacting an agency will be a better solution for you.
We at Rozzario, can make your life simple. You just have to place the order and the pointers mentioned above will be taken care of.