Review existing materials, customer feedback, and competitor brands.
PositioningPinpoint what makes you different and who you speak to.
ArchitectureOrganize sub-brands or product lines under a clear hierarchy.
NamingBrainstorm and vet names that fit your positioning.
NarrativeCraft the core story and messaging pillars you’ll use everywhere.
Define why your brand exists beyond making money.
ValuesPin down the guiding principles that drive decisions.
Internal MessagingEquip your team with the language to talk about the brand.
Employer BrandingShape how you present yourself to talent and recruits.
Stakeholder ActivationAlign partners, investors, and suppliers around your story.
Write your tagline, tone of voice, and key copy examples.
Visual IdentityDesign logo, color palette, typography, iconograph
Sound IdentityChoose any sonic logos, music beds, or sound cues.
Motion IdentityDefine simple animations or transitions for digital use.
GuidelinesPut it all into a one-page (or booklet) “rulebook” for consistency.
Business cards, letterheads, email signatures.
Marketing CollateralTemplates for decks, one-pagers, sell sheets.
Digital TouchpointsKey page layouts for website & app to launch your look.
CampaignsTwo sample ad or social posts showing your new brand in action.
EnvironmentSignage or packaging mockups so you can see it in the real world.